Obsidian Capital Group

Direct Marketing

When you're spending hundreds or even tens of thousands of dollars on lead generation and order generation, you want your lead generation and order generation processes to be designed for an optimum ROI. You can bet your offer isn't generic so why should you settle for generic lead generation and order generation campaigns?

We have the experience and expertise to craft highly responsive lead generation and order generation campaigns engineered to increase your bottom line.

Obsidian Capital Group will perform the necessary strategic needs assessment and analysis that will include creative, media, product evaluations, and target audience demographics and psychographics, then provide an expert lead custom lead generation and/or order generation recommendation designed to increase ROI and LTV for lead and order conversions.

Test, read, react - you're always testing! The first step in any successful lead generation and order generation campaign is the test phase. This includes A/B creative and copy testing, offer testing, and media testing, depending on the the marketing medium - Internet, Direct Response Radio, and DRTV, possibly complimented by Direct Mail and Call Center deployment. Obsidian Capital Group manages your critical lead generation and order generation campaigns, responsibly, with our test, read, and react strategies.

Typically, if you are doing high volume lead and order generation or you have a specific niche offer, you will want to generate leads and orders by combining effective media with response generating creative. That means that your advertising creative and media planning should be custom designed to fit your offer perfectly for an optimal effect on conversions.

Obsidian Capital Group generated high volume custom leads for the Home-Based Business, Mortgage, Debt Consolidation, Insurance, Education, Travel, and various niche B2B and high volume sales orders in B2C industries. We manage Internet, Direct Radio, DRTV, Direct Mail and Call Center generated leads everyday for a variety of Fortune 1000 clients. In addition, we use state-of-the-art technology for media and campaign management, and track and manage an historical media database.

Business Analysis

Obsidian Capital Group can assist your business in the need to focus on strategic matters on a continuous basis in the modern business world. We are well-versed in analyzing the strategic profile of an organization and its environment, advising senior management on suitable policies, and the effects of policy decisions.

With our help, you can acheive the following priceless results:

Create Solutions
Complete projects on time
Improve efficiency
Document the right requirements
Reduce wasted time
And more!

Business Plan

Cost and revenue estimates are central to any business plan for deciding the viability of the planned venture. But costs are often underestimated and revenues overestimated resulting in later cost overruns, revenue shortfalls, and possibly non-viability.

At Obsidian Capital Group, we know that a good business plan is actually an intricate collection of sub-plans. Preparing a business plan draws on a wide range of knowledge from many different business disciplines: finance, human resource management, intellectual property management, supply chain management, operations management, and marketing, among others.